2025
A Deep Dive into Gen Z and Gen Alpha
The Youth Report by Pacsun provides a comprehensive look at the values, behaviors, and trends shaping the next generation of consumers. From Gen Z’s commitment to defining their own identity to Gen Alpha’s early engagement with creators and trusted influences, the report highlights key trends in media, fashion, spending, and well-being.
How young consumers shop and what shapes their self-expression.
Download the full Youth Report by Pacsun for key insights into the behaviors, trends, and motivations driving Gen Z and Gen Alpha consumers.
download the reportHow young consumers shop and what shapes their self-expression.